Ikea Room Retail and Dressing Room Psychology
Ikea Room – Most people don’t really think about the millions of dollars that go into the layout and design of a retail store. There are methods of placing items, and everything is designed to guide customers through the store. Have you ever been to IKEA? The store often feels like a maze when you turn and turn past the store on the intended path. There is also a direct correlation between the time spent in the store and the amount of money and / or goods purchased.
It’s not just the big stores you want to spend time in. Clothing stores are also looking for time and money. Retailers like to see this statistic as the “conversion rate” they want to improve by watching customers and their buying and shopping habits. Some retailers are beginning to realize how important the locker room is to complete the sale.
The turnover rate of customers who visit the changing room and try on clothes is always higher than that of customers who only walk around the store. Add conversations with sellers and trips to the dressing room, and the result is a 50% higher conversion rate compared to customers who don’t do both.
It is also interesting to see how men and women perceive changing rooms. Changing rooms are all about comfort for men. They must be easy to find and accessible. Some professional studies have shown that many men simply drop their items and leave the store if changing rooms are too difficult to find. Another important factor for men is the fit of the clothes. Usually men buy clothes that are much taller than women.
The changing room is a bit more complicated for women. Women tend to buy the things they try and have different dressing room requirements than men. Some high-end retail stores have experimented with communal changing rooms where women can try on common clothes. Some rooms are just two or three changing rooms, while other retail stores have a large room without partitions and benches in standard changing rooms.
Changing rooms are available in all shapes and sizes with a variety of lights and mirrors, which can often lead to negative results. Some retailers have placed the lighting at the wrong angle, which can create shadows that look unnatural. High-end retailers have counteracted this by using different lighting schemes to provide the most natural light. Ideally, stores should use an illuminated three-way mirror so that their customers can see themselves in the most favorable light.